ISBN: 9780471169123
Hardcover: 187 pages
Publisher: Wiley (April 7, 1997)
Condition: New (Rare)
List Price: RM239.80
Price: RM215.80
You Save: RM24.00 (10%)
Product Description
This book reveals one of the best-kept secrets of successful restaurateurs —regularly talking with their customers and would-be customers outside the restaurant through newsletters.
You'll find 50 examples of newsletters now being sent regularly by owners/managers of a wide variety of restaurant types —chain, independent, family, ethnic, health-food, and many more. Best of all, the newsletters are reproduced in near-actual size so that you can read what your peers are telling their readers!
Plus! You will pick up hundreds of ideas for promotions, new business opportunities, menus, employee relations, incentives, sponsoring community projects, and food and wine education —ideas so productive that some restaurateurs use no other advertising.
Restaurant Newsletters That Pay Off is a comprehensive guide to every aspect of newsletter publishing. If you are already using a newsletter, you'll see ways to improve it. If you've never been involved with a newsletter, this book will reassure you and have you putting one out in no time. You'll find everything you need to know to create, write, design, and distribute a newsletter that will strengthen your relationships with customers, develop their loyalty, increase public awareness of your restaurant, and, most importantly, boost sales.
As a restaurateur, you work hard to make a lasting impression on your guests in the hope that fond memories of a fine dining experience will keep them coming back for more. But memories fade, and your competitors work just as hard to become your customers' restaurant of choice. How can you help ensure that your restaurant is first in the customer's mind for that romantic evening, important business lunch, or special event?
In this invaluable handbook you'll learn how to:
- Select editorial content that captures readers' attention
- Develop a brisk, engaging writing style
- Create an attractive design for your newsletter
- Build a mailing list of the people most likely to respond to your message
- Use and select among a variety of distribution options, including mail, fax, and the Internet
- Measure your newsletter's impact on business
