Marketing Basics for Designers: A Sourcebook of Strategies and Ideas

Author: Jane Martin
ISBN: 9780471118718
Paperback: 272 pages
Publisher: Wiley (September 27, 1995)
Condition: New
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Product Description
Business essentials and marketing strategies to help your firm survive and thrive . . .

As a design professional running your own small firm, you expect to wear many hats--designer, office manager, project manager--all in a day's work. But strategic marketer? No one prepared you for that! Marketing Basics for Designers is a long overdue resource for designers who need to become expert marketers fast. It provides solid practical advice on how to market your services, build your client base, and keep your customers coming back for more.

You'll learn how to establish your design niche and develop your own marketing plan to reach potential clients. You'll find techniques for networking and using your contacts with other professionals. And you'll find inside tips from 30 leading designers who have had to develop their own marketing methods to survive. Positively packed with all the details you need, Marketing Basics for Designers helps you ensure your firm's future success and shows you how to:
* Increase your firm's visibility within your community
* Use past successes to generate future business
* Perform beyond your clients' expectations
* Utilize a show home to market your talents
* Establish competitive and appropriate prices
* Work successfully with other professionals
* And much more

This incomparable guide will help you put together your marketing campaign, map out your strategy, and attract the attention of potential clients. Not everyone is a born salesperson, but Martin and Knoohuizen let you in on trade secrets that really work and offer suggestions that will help you feel more comfortable marketing yourself. You'll learn to build relationships by effective use of referrals and word of mouth. You'll master the subtleties of clinching the deal and discover how to keep your newfound clients coming back for more.

You'll also receive sound advice from those who have been there before you. Charles Gandy, B. J. Peterson, Mark Hampton, and Cheryl P. Duvall are among the illustrious designers who share their wisdom, tips, and recommendations. You'll find out how these major designers have coped with many of the same problems you face now, and you'll learn from their mistakes as well as their triumphs.

Whether you're just starting out in the design business, yearning to break free and become your own boss, or trying to create growth in an established firm, Marketing Basics for Designers helps you develop a successful marketing strategy based on your own needs, capabilities, and expectations.

Designing and Planning Bathrooms

Author: Creating A Home
ISBN-10: 0706367340
ISBN-13: 978-0706367348
Paperback: 96 pages (Full Colour)
Publisher: Ward Lock (1996)
Condition: Used (Good Condition)
List Price: RM23.95
Price: RM16.75
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Product Description
For great ideas and practical advice,look no further than the Creating a Home series.With everything you need to know to design and plan rooms and suggestions for stunning decorating and furnishing schemes,creating your ideal home has never been easier!

Home Design Workbooks: Kitchen

Author: Johnny Grey
ISBN-10: 0751303518
ISBN-13: 978-0789414496
Hardcover: 96 pages (Full Colour)
Publisher: Dorling Kindersley (May 1, 1997)
Condition: New
List Price: RM64.90
Price: RM58.40
You Save: RM6.50 (10%)

Product Description
Organize your life- starting with your kitchen! Free your counter space, start using all your appliances, put your pots where you can reach them, and stop digging in drawers for the spatula. Detailed questionnaires help you define what you want from your kitchen and dozens of color photographs display the range of kitchen products available. Three-dimensional plans of six different kitchens reveal the thinking behind a successful design -- and show how design needs can be met without rebuilding to create a hardworking yet beautiful kitchen. Plot your plan with simple step-by-step instructions and illustrations that explain how to draw a plan to scale for your own kitchen, with the graph paper provided.

Start Your Own Interior Design Business and Keep It Growing!

Author: Linda M. Ramsay
ISBN: 0962991805
Paperback: 367 pages
Publisher: Touch of Design; 1 edition (January 1994)
Shipping Weight: 2 pounds
Condition: New
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Are you thinking about starting your own interior design business? Do you want to make your present interior design business into a profitable success? Then read this information-packed book. The information is applicable for design professionals, interior designers, decorators, and consumers considering their own interior design business.

Packed full of successful, useful, practical, helpful, and profitable ideas for anyone starting or growing an interior design business! This easy-reading book will offer these solutions (and much, much more).

How to: Start your own interior design business Ensure business success Productively bid on assignments Provide quality customer service Troubleshoot the job Handle collection problems Avoid costly mistakes Charge for all your time Market without advertising Effectively answer customer objections Do credit checks Expand and relocate Make much higher profits Compete with your competition Pick an effective site location Write an exciting press release Constructively network to build your business Create and market a successful business image Supercharge your design business Eliminate legal problems before they arise Create effective advertisements Correctly price your products and services Minimize risks, maximize opportunities Design and implement and effective business plan Offer products/services so prospects buy them now!

This book also thoroughly covers: New sales strategies that work! Commercial design jobs Problem-solving information Residential design jobs Forms of owernship Shipping & installation Sources of business capital Personnel considerations Independent contractors Employee agreements Trade sources, trade journals All about contracts Paperwork, order expediting All about marketing and promotion Home solicitation agreements Successful direct marketing programs Money-making marketing & publicity approaches Understanding the business of interior design New strategies, tactics, weapons for big profits Starting a new interior design business Buying a franchise or existing ID business Management and financial considerations Successful telemarketing and seminars How to advertise a d promote your interior design business Nuts & bolts of running a successful interior design business Leasing property and business equipment Characteristics and rules for successful print ads All types of business equipment and supplies Types of taxes, governmental regulation Insurance, legal aspects, security Obtaining and preserving merchant accounts Directory of design programs, organizations

This book is a must for start-up interior design businesses - but should be read and absorbed by all interior design business owners who want to grow and earn more money in today's business climate. Extremely comprehensive, information-packed and complete.

This book is a real bargain! The smallest interior design problem that chan occur is more expensive than this book!

Anyone in the interior design business will gain vast knowledge and information from ownership of this book.

Interior Design Visual Presentation: A Guide to Graphics, Models & Presentation Techniques

Author: Maureen Mitton
ISBN: 0471225525
Paperback: 202 pages
Publisher: Wiley; 2nd edition (July 10, 2003)
Shipping Weight: 1.5 pounds
Condition: New
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The new, updated edition of the successful book on interior designInterior Design Visual Presentation, Second Edition is fully revised to include the latest material on CAD, digital portfolios, resume preparation, and Web page design. It remains the only comprehensive guide to address the visual design and presentation needs of the interior designer, with coverage of design graphics, models, and presentation techniques in one complete volume.Approaches to the planning, layout, and design of interior spaces are presented through highly visual, step-by-step instructions, supplemented with more than forty pages of full-color illustrations, exercises at the end of each chapter, and dozens of new projects. With the serious designer in mind, it includes a diverse range of sample work, from student designers as well as well-known design firms such as Ellerbee and Beckett Architects and MS Architects.Maureen Mitton is Assistant Professor in the department of Art and Design at the University of Wisconsin-Stout.

From the Back Cover
The new edition of the complete guide to developing and fine-tuning graphic presentation skills

Interior Design Visual Presentation, Second Edition is the unique, up-to-date resource addressing the visual design and presentation skills of the interior designer. This new edition offers thorough, process-oriented coverage on the planning, layout, and design of interior building spaces, complete with a broad range of real-world examples.

An accessible, how-to approach guides readers through a variety of techniques for executing creative and successful design graphics, models, and presentations. The latest information is provided on CAD and digital portfolios, as well as Web page design. Dozens of high-quality, full-color illustrations highlight step-by-step instructions detailing techniques and approaches throughout the book.

Standout features of this Second Edition include:

• Insightful case projects from such well-known design firms as Ellerbee and Beckett Architects and Meyer, Scherer & Rockastle, Ltd.
• Numerous examples of quick-sketching techniques as well as computer-generated, 3D representations
• Methods for perspective drawing and estimated sketching
• A range of examples from small, residential student projects to huge, public interior spaces designed by leading professionals
• Revealing discussions about the connection between process and presentation
• Instruction on presentation and communication consistent with FIDER guidelines
  The broad coverage and diverse examples in Interior Design Visual Presentation, Second Edition make it an essential volume for students and an inspirational reference for professionals.

Interior Design Management: A Handbook for Owners and Managers

Author: Christine M. Piotrowski

ISBN: 0471284319

Paperback: 360 pages
Publisher: Wiley (August 15, 1992)
Shipping Weight: 2.7 pounds

Condition: New

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Most interior designers who own - or plan to own - their own firms are at a disadvantage because they lack formal business training. This text aims to provide them with essential information on accounting, financial analysis, revenue operation, contracts, personnel issues and more.

How to Start a Home-Based Interior Design Business (Home-Based Business Series)

Author: Nita Phillips

ISBN: 0762738774

Paperback: 224 pages
Publisher: Globe Pequot; 4th edition (Jan 1, 2006)
Shipping Weight: 13.6 ounces

Condition: New

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Book Overview
Have you ever dreamed of starting your own home-based interior design business? Have you been hesitant to put your plans into action? This guide contains all the necessary tools and strategies you need to successfully launch and grow your own business.

You'll get practical, real-world advice on every aspect of setting up and running a thriving home-based interior design business. You'll learn how to develop a business plan, estimate your start-up costs, price your services, network, publicize your business, and stay profitable.Whether you want to specialize in window treatments or design entire rooms, this guide will give you the foundation for building a successful home-based business.

Learn all about:
Getting Clients and Referrals Outshining the Competition Bidding Competitively Managing Your Sales Advertising on a Budget Organizing Your Business Getting Paid

Use these special features and workbook pages:
Start-up Cost Worksheet Products and Services List Sample Balance Worksheet Profit-and-Loss Worksheet Cash-Flow Projections Worksheet Vendor Sale Sheet Change Order Bid Sheet

Becoming an Interior Designer: A Visual Career Guide (A Guide to Careers in Design Series)

Author: Christine Piotrowski

ISBN: 0471232866

Paperback: 288 pages
Pub. Date: December 2003
Publisher: Wiley, John & Sons, Incorporated
Condition: New

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The essential guide for anyone entering or considering the field of interior design

This highly visual career resource is ideal for anyone who is thinking about, or embarking upon, a career in interior design. It provides an overview of the profession and offers in-depth material on educational requirements, design specialties, finding a job, and the many directions a career in interior design can take.

A concise, practical guide, this richly illustrated book features informative interviews with designers working in a variety of specialty areas, including samples of their work and expert tips for getting hired.