Introduction to Catering

Author: Stephen B. Shiring
ISBN: 9780766816602
Hardcover: 416 pages
Publisher: Delmar Cengage Learning (December 20, 2000)
Condition: New
List Price: RM72.00
Price: RM64.80
You Save: RM7.20 (10%)

Product Description
This practical hands-on text is written by three food service professionals who share their secrets to successful catering. The authors emphasize the importance of becoming an efficient and effective caterer. They share the tips and tricks that distinguish the novice from the professional. The text's unique format engages and actively involves students. It includes informative anecdotes and vignettes that enable readers to learn from the mistakes of others. This valuable resource is an important tool that aspiring caterers will want to keep handy for easy reference.

Catering Management

Author: Nancy Loman
ISBN: 9780471333272
Hardcover: 256 pages
Publisher: Wiley; 2 edition (May 4, 2000)
Condition: New
List Price: RM259.80
Price: RM233.80
You Save: RM26.00 (10%)

Product Description
The essential, comprehensive guide to successful catering business management

Catering is more than simply creating and executing a great menu. It's knowing how to successfully market your business, keep costs in line, and make sure the entire operation runs smoothly.

Catering Management offers professionals and aspiring caterers detailed advice on all of the crucial business aspects of the subject for on- and off-premise catering. Updated to address the needs of this fast-growing industry, the Second Edition covers many current topics such as the latest trends in cuisine and meal concepts, marketing techniques for the home replacement food business, and new special events service concepts. Fresh information on menu design and pricing comes complete with all-new menu examples illustrating a full range of menu possibilities and styles. The book also offers concrete tips on using the latest computer software to maximize your functions' sales and profits.

Catering Management also provides basic information on how to:
* Establish a new catering operation or incorporate catering into an existing foodservice business
* Hire and train both service and food production staff
* Institute food and beverage operational controls that guarantee high standards of quality, service, and presentation

Start and Run a Profitable Catering Business: From Thyme to Timing : Your Step-By-Step Business Plan

Author: George Erdosh
ISBN: 9780889087729
Paperback: 176 pages
Publisher: Self Counsel Pr (March 1994)
Condition: New
List Price: RM49.90
Price: RM44.90
You Save: RM5.00 (10%)

Product Description
An introduction to starting a catering company. The book describes all aspects of the business including market positioning, portion sizes and how to price them and dealing with suppliers. Although written for the US market, this guide should be of value to anyone starting in catering. In addition, the book provides information on equipment, staff - from chefs to servers and a range of recipe and menu suggestions. Several types of catered events are described, from a small office luncheon to an extravagant wedding reception.