ISBN-10: 1551801000
ISBN-13: 9781551801001
Paperback: 200 pages + Marketing Tools CD Rom
Publisher: Self-Counsel Press; Bk&CD-Rom edition (2002)
Condition: Used (Good Condition)
List Price: RM54.90
Price: RM41.15
You Save: RM13.75 (25%)
Product Description
This book recognizes that the retail industry has undergone enormous changes in the past 30 years. Retailing experts, the authors give clear instructions and knowledgeable advice on how an owner-operated retail business needs to be organized to survive and prosper in today's highly competitiv retail environment.
A succinct and valuable guide this book is as useful to retailers with established businesses as it is to those who are just beginning a retail business plan.
