ISBN-10: 0471212644
ISBN-13: 978-0471212645
Hardcover: 368 pages
Publisher: Wiley; Revised (August 15, 2002)
Condition: New (but paper edge slightly turned yellow)
List Price: RM87.80
Price: RM65.85
You Save: RM21.95 (25%)
Product Description
Based on author Carol Schroeder's experience turning a small gift store into a $1.5 million-a-year single-location concern, this book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop. Contains a complete, step-by-step guide for beginning entrepreneurs and new ideas for established small retailers. Covers all the bases, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory and merchandising. Includes valuable tips on how to make the most of your advertising budget. A total blueprint for success from one of the nation's most accomplished small retail shop owners.
